Printing is a circulation production. For small print runs, the main cost is preparatory work: the production of molds, stamps, clichés (dies), fitting work. The cost per unit of production decreases with an increase in circulation. For instance, the circulation of business cards with a certain set of parameters:

1 pcs — 9000 rubles
50 pcs — 9500 rubles
100 pcs — 10000 rubles
200 pcs — 12000 rubles
1000 pcs — 25000 rubles

In most complex projects, such as books and packaging, the production of a signal sample is essential to work out all the experimental points before launching a large print run. 

On complex projects, the manufacture of a single product is possible.